How a Swedish supermarket chain is eschewing plastic film wrap in favour of laser etched fruit and vegetables
I’ve got a lovely bunch of laser etched coconuts… Could ICA’s experiment be a success and move on from where Marks and Spencer left off? Image by Tim UR (via Shutterstock).
The Cavendish banana, a Honeydew melon, and a Jaffa orange: you could say these fruit varieties come in their own packaging. It is their thick skin, which is why they can be bought loosely. Sometimes, your favourite supermarket chain insists on giving them extra packaging. Cardboard packaging is very much a necessity for many businesses who use postal and cardboard tubes to deliver their products in. In Sweden, the ICA supermarket chain have come up with another plan: laser etching. This is in cooperation with Dutch food supplier, Nature and More. Continue reading
