Tag Archives: labelling

Laser Etched Veg, Anyone?

How a Swedish supermarket chain is eschewing plastic film wrap in favour of laser etched fruit and vegetables

Laser etched coconuts image by Tim UR (via Shutterstock).

I’ve got a lovely bunch of laser etched coconuts… Could ICA’s experiment be a success and move on from where Marks and Spencer left off? Image by Tim UR (via Shutterstock).

The Cavendish banana, a Honeydew melon, and a Jaffa orange: you could say these fruit varieties come in their own packaging. It is their thick skin, which is why they can be bought loosely. Sometimes, your favourite supermarket chain insists on giving them extra packaging. Cardboard packaging is very much a necessity for many businesses who use postal and cardboard tubes to deliver their products in. In Sweden, the ICA supermarket chain have come up with another plan: laser etching. This is in cooperation with Dutch food supplier, Nature and More. Continue reading

Why Traffolyte is Alright

More reasons to use Traffolyte signage

A Traffolyte Valve Disk with valve name

A Traffolyte valve disk with a valve name.

One of the greatest things about Traffolyte is its use in labelling. Lettering is well defined and legible with text on a high contrast background. They are often used on electrical installations as the plastic does not conduct with electricity. This was why Metropolitan Vickers invented it for their Trafford Park works in 1927 (hence the first six letters of ‘Trafford’ forming its name).

Continue reading